Now this can be one of the most important and significant event for smartphones this year. Google has announced in its blog that it has acquired the smartphone manufacturer giant Motorola for a staggering $ 12.5 Billion. Larry Page, co-founder and C.E.O of Google has marveled at the success of Motorola as a hardware manufacturer and Android for its software edge and has announced a promising and competitive future for Android. There are many things which can be interpreted by this deal, and obviously there would be many questions in your mind, so let us try to predict what happens to the smartphone world now after this deal.
1. Google intending to Supercharge Android with Motorola’s Hardware.
In its blog Google has clearly mentioned that this move is to Supercharge the Android ecosystem with the help of Motorola’s hardware expertise. Larry Page mentions:
Since its launch in November 2007, Android has not only dramatically increased consumer choice but also improved the entire mobile experience for users. Today, more than 150 million Android devices have been activated worldwide—with over 550,000 devices now lit up every day—through a network of about 39 manufacturers and 231 carriers in 123 countries. Given Android’s phenomenal success, we are always looking for new ways to supercharge the Android ecosystem. That is why I am so excited today to announce that we have agreed to acquire Motorola.
Despite the huge success of Android it seems that Google wants to end the battle completely. Google will just like Apple offer its OS on its own hardware making them to be able to get maximum possible functionality.
2. Samsung, HTC still in business.
Google has bought Motorola but considering the facts that Motorola has contributed significantly in the development of Android and it belongs to Google now Android will still remain open to other manufacturers taking the competition the the next level. Guess this is what Supercharge meant.
3. Google ready to take on Apple, Microsoft
Acquiring Motorola will strengthen Google’s patent portfolio against the anti competitive patent attacks by Apple and Microsoft. Google has also mentioned in its blog:
We recently explained how companies including Microsoft and Apple are banding together in anti-competitive patent attacks on Android. The U.S. Department of Justice had to intervene in the results of one recent patent auction to “protect competition and innovation in the open source software community” and it is currently looking into the results of the Nortel auction. Our acquisition of Motorola will increase competition by strengthening Google’s patent portfolio, which will enable us to better protect Android from anti-competitive threats from Microsoft, Apple and other companies.
4. Google’s Attempt to be the NEXT APPLE:
Google just seems to be going all out against each and every superpower in this tech world. By acquiring Motorola Google can launch their own dedicated series of Android smartphones. Their software, their hardware…… their control.
5. The Deal from Motorolas Perspective :
Everyone just seems to be wondering about Google and Android since this deal but let us analyze how this is going to affect one of the biggest manufacturers and infact the inventors of the Mobile Communication Devices. Motorola’s new Droid series will get the latest version of the Android OS and maybe the Motorola’s Motoblur may be revamped to give a better Android experience, be it OS versions updates or any other software feature Motorola will surely have an advantage to it.
And finally I would like to sum it up by the words of Larry Page himself:
The combination of Google and Motorola will not only supercharge Android, but will also enhance competition and offer consumers accelerating innovation, greater choice, and wonderful user experiences. I am confident that these great experiences will create huge value for shareholders.