Blackberry has ruled the world of smart phones before iPhone and Android came into market. Still they hold a very strong position in the market, but not the one they had before. The success of the Blackberry was at the height because of the apps and the Blackberry OS. The security and services provided with Blackberry smart phones were not available with any other devices. Blackberry Messenger aka BBM is the main app that was and is used by Blackberry users. It has the dominance. But today we have number of apps and services similar or say better than BBM. iPhone has its own messenger iMessage and Android has numerous apps available.
But BBM is still the backbone of Blackberry devices and is used widely. And before the number of BBM users shrink, the team might consider to port BBM to iPhone and Android devices as well. This for sure will make a very strong base of BBM users worldwide. With such growing industry of Smart phones, iPhone and Android devices rule the market. And by porting BBM to both the platforms the number of BBM users will increase tremendously with no doubt.
In an interview to Crackberry, RIM CEO Thorsten Heins said that he does not deny on porting BBM to iPhone and Android devices but there is no need for this right now. However if the time requires them to do so, then they might bring BBM to iPhone and Android Device.
We’re constantly exploring our room to maneuver and our room to explore other businesses so I wouldn’t say categorically no to it. There is a time where this might make sense, and I have a team looking into this. I’m not saying I won’t license. People are again putting this in a black and white spot. I’m open for licensing if it makes sense.
This I guess makes sense for sure. If they port BBBM to iPhone and Android Devices then we can imagine the number of users it will gain. But on the other side people thinking to buy Blackberry just for BBM will think twice for sure. And this might decrease the number of Blackberry users itself. The company has to make a very tough decision here. What do you think? Does it make sense? Do comment below.
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