I was rather confused on what title should I give to the Blog Post. I was stuck between two lines :
How To Increase Traffic To Your Blog or How To Make Your Blog Successful.
Now looking into the concept to make your blog successful you need to drive traffic to it. Ultimately its the traffic and more importantly monetary traffic that really defines how much successful your blog is. So as the primary and the most basic yardstick is Traffic let us focus on how to get through this one.
There are many Tips and Tricks and SEO Techniques that many pro bloggers would recommend to you to increase the traffic, but as we all know some are significant some are not, some are viable while some are not and most importantly some work for us while some do not. So what can you do to increase traffic to your Blog ??? Well follow these simple steps :
1. Content : The King.
You all must have some favorite spots or restaurants which you really digg. You spend lot of money, travel long distance even wait for your turn to get a table reserved just to enjoy there. So what really made you go that long extent ?? Its the food. Likewise, for Bloggers the content is the main thing that drives users to any site.
If you work hard and put regular updates in fixed intervals then its the visitors who will go distance to reach your blog and not you going after them. So concentrate more in putting awesome content and see your blog grow right in front of your eyes.
Optimizing your content means bettering them in quality and quantity too. Try to find your niche, do not try to follow other successful blogs and try to replicate their website. Replicating an already successful website is very risky as you are challenging that Blog which is already established and you are using the same techniques in which they are good at.
Also it is crucially important to update your site at a fixed frequency. It doesn’t matter whether your Blog gets updated once in a day or once in a week but make sure you don’t keep the Blog Idle for too long. This makes Google really confused and end up giving bad Page Rank to your Blog.
2. S.E.O : The Queen :
If content is the King than SEO can surely be considered as the Queen. Once you establish a Blog it is not going to gather that much publicity that visitors will be reaching your Blog directly. A major chunk of daily visitor to even the huge and popular blog comes from search engines. So you need to make your Blog S.E.O friendly to get good rankings by those search engines. If your post appears on the first page you are bound to get more visitors but if your post appears way behind than daily visitors is going to take a dip.
S.E.O can be fairly classified into two categories and i.e Using Keywords and Building Backlinks. Also there is one more factor called the time factor. Google gives more preference to older pages and ranks them high in searches but since only Gods can control time we are going to leave that from our discussion.
By using proper keyword you are actually notifying Search Engines about the content of your Blog. Use relative and proper keywords to get maximum output from each posts. These are extremely crucial as Keywords can significantly improve your Google rankings.
For more information on how to use keywords click here.
Backlinks are actually URL’s of your website placed in different websites all over the web. More backlinks means your Blog Post has some good content so users all over are referring to it. I am very much unsure about paid backlinks which many SEO Companies provide. The idea completely seems ineffective sometimes. Many bloggers claim that if you have good content than this technique helps but again the importance is laid on the content. So why not focus on content as at the end you are already going to come back at it and that too after spending some good amount of money.
Instead of paid Baclinks it would be logical to invest in good server to ensure minimum downtime. Its just like you are paying the customers to buy product from your shop. SO what do you get in the end ?????? Keep thinking…..
3. Make your Site User Friendly :
If you are having a good Blog than you should make it available to your visitors with ease. Provide options like Subscribe to RSS or Like our Facebook Page. Your reader should have all possible means to get access at ease. Try to provide an enhanced and attractive Graphic Interface which gives your Blog a professional look but be careful as experimenting too much with looks can irritate readers.
Use plugins like All-in-One S.E.O pack and other plugins which give social-networking support. This is very important as huge amount of traffic to most Blogs actually comes from Social Networking sites like Facebook. Also use services like Google Analytics and Google Webmasters to continuously monitor your website.
4. Blogging is Blogging not Rocket Science :
Face it guys there is no such thing called as Secret of Success. Do not try some extremely complicated or long methods of improving traffic. Simple things works, Complicated things crumble : That’s the law.
Even giant companies like Google have a 5 minute law while implementing new techniques. Its like if your idea takes more than 5 minutes for others to understand and copy than your idea is way too much complicated. Imagine if a Giant like Google has a threshold of 5 minutes than the threshold of any blog should be just few seconds.
Long story short: There is no way you can escape hardwork.
5. Promoting your Blog :
Blogging is a very convenient work but it also tests your hard work and patience. Your blog wont start vending out bills in the initial phase. In fact it takes a fairly substantial amount of time to attract a decent amount of traffic which produces some good monetary profit. Keep up the work, regularly keep updating your site and put some unique and good content.
Sounds Bad ?? Well do not worry as it takes time to reach the top it also takes time to fall below. So once you reach the target you have set be assured that you are going to stay there for a while unless and until you completely neglect your site.
Lastly I would like to apologize to those users who have read this post in search of some easy methods. These are some fundamental principles which every blogger should follow and not steps and instructions. These are not defined and definite rules but some of the most commonly practiced methods. You can even defy these methods and still be successful and gather enough traffic but that’s going to need some awesome and simple idea.
Also even after you gather enough traffic it doesn’t assure you good amount of revenue. It is also equally important to monetize your traffic to get maximum benefit. Keep visiting, for my next post in which I will update on how to monetize your traffic.
If you are doing all these steps and still not getting traffic than I suggest you continue the good work and have patience as Google works slow and steadily. Still not getting Traffic ?? Go get some other job then.
These are some simple steps to increase Traffic to your Blog.